Tourism
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Context
Tourism was New Zealand's largest export earner before COVID-19 and remains a major employer, particularly in regional areas. The sector faces AI disruption in hospitality operations but also significant opportunities in personalisation and visitor experience.
Key areas to explore
- Hospitality automation — Self-service check-in, robotic cleaning, automated food service
- Personalised experiences — AI-driven trip planning and recommendation systems
- Conservation and tourism — AI for environmental monitoring and sustainable tourism management
- Regional impact — Many tourism-dependent towns have limited alternative employment
- Marketing and booking — AI in travel marketing, dynamic pricing, and distribution
Questions for contributors
- How is AI currently being used in NZ's tourism sector?
- Which tourism roles are most at risk?
- Can AI help make NZ tourism more sustainable?
- How do we protect regional communities dependent on tourism employment?