NZ to Utopia
Economic Landscape /draft

Creative Industries

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Context

New Zealand has a world-renowned creative sector — from Weta Workshop and the film industry to music, design, and a growing games industry. Generative AI is fundamentally disrupting creative work, raising questions about authorship, employment, and the value of human creativity.

Key areas to explore

  • Film and visual effects — AI tools in post-production, virtual production, and the future of Weta-style work
  • Music — AI composition, production tools, and impact on NZ musicians
  • Design — Graphic design, architecture, and industrial design automation
  • Gaming — AI for procedural generation, testing, and NPC behaviour
  • Writing and media — AI content generation and its impact on journalism and publishing
  • Maori and Pasifika creative expression — Protecting indigenous creative practices in an AI era

Questions for contributors

  1. How are NZ creative professionals currently using AI tools?
  2. What protections are needed for creative workers displaced by AI?
  3. Should NZ develop specific IP/copyright policy around AI-generated content?
  4. How do we preserve the value of human creativity and cultural expression?
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